Rainier Fruit touts year-round apple supply
Rainier Fruit Co. once again has its plans in place to take core organic varieties year-round. For the fifth year in a row, organic Gala, organic Fuji, organic Honeycrisp and organic Granny Smith apples will be supplied by Rainier Fruit all summer long.
“It's a testament to the hard work that starts in the field. Decades of farming experience and planting the right varieties in the right growing region has been a recipe for success,” said Mark Zirkle, president of Rainier Fruit.
While the overall Washington state crop is down from last year, Rainier Fruit’s diversity in growing locations mitigated some of the weather events from last spring. “We grow fruit from the northernmost part of the state down to the Oregon border. This spread protects our fruit from isolated weather events and creates opportunities for late storage of apples,” said Zirkle.
Summertime for retailers is focused heavily on the soft fruit categories like berries and cherries; however, apple shoppers have not left the store and are amongst the most loyal shoppers with high repeat purchase rates.
“Apple shoppers continue to look for the consistency that the fruit provides in the summer months," said Zirkle. "It's important to continue to provide them with Washington-grown organic apple supply that they have grown accustomed to all year.”