Pazazz apple crop providing exceptional eating experience
Unique flavor and availability set Pazazz apart each year, and this year is no different. Even with the challenging apple supply from Washington, this is the best Pazazz crop on record. Customers and retailers who have come to enjoy the sweet/tangy flavor and explosive crunch, can expect consistent flavor throughout the winter and spring months and appreciate the fact that Pazazz apples are grown closer to home.
“Growers in the Midwest, New York, Washington and Nova Scotia harvested a beautiful Pazazz crop that will uniquely increase in Brix throughout the coming months. Pazazz apples are harvested with high starch content that benefit with some time in storage, so as other apple varieties start to fade in flavor, Pazazz apples get better and better,” said Don Roper, vice president of sales and marketing for Honeybear Brands. “In addition, our customers get the benefit of their fruit coming from closer to home, which is an important attribute.”
Growing Locations
Shoppers are aware their product choices have an impact on the environment and are more regularly seeking foods grown closer to home, when possible. The domestic Pazazz crop fits that bill with orchards and packing facilities that stretch east to west and can provide quick, packed-to-order freshness and shorter travel times.
Unique Flavor
Great flavor drives consumer purchase behavior, and this sets Pazazz apart from other apples in the marketplace. The unique flavor and balance of sweet and tangy is the biggest part of the Pazazz success. This clean and refreshing apple packs a strong crunch with a flavor that is enhanced as the season progresses.
Pazazz Boosts Moods and Brand Awareness
An apple a day keeps the blues away! Pazazz is engaged in a multi-pronged marketing campaign highlighting the mood-boosting benefits of apples as well as the physical benefits. A swath of social media content from influencers and podcasters to giveaway sweepstakes of The Happiness Diet book is targeting consumers in markets where Pazazz is on shelf.
In February, Pazazz and The American Institute for Cancer Research will again team up with celebrity chef Elle Simone from America’s Test Kitchen to promote the cancer-fighting benefits of apples with unique content reaching millions of viewers via multiple media platforms and in-store assets.