Opal apple fans crave the crunch this holiday season
Opal apple fans crave the crunch this holiday season
FirstFruits Marketing launched another Opal season, with the apple back in stores now and available through late spring.
Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it the yellow apple with a crispy bite. This year, retailers can look forward to a campaign targeted to their needs and supported by new tactics for eCommerce and more.
Consumers can also look forward to a PBS special in the new year highlighting the FirstFruits farm where Opal apples are grown. The special will air in the winter of 2022.
“We’re looking forward to this Opal season,” said Joe Vargas of FirstFruits Marketing, “This year our focus is on innovative marketing tactics and integrating with retailers to support awareness and sales conversions for Opal.”
In addition to its new campaign, FirstFruits Marketing is happy to be supporting another year of Youth Make a Difference, a scholarship program for youth led nonprofit organizations doing good nationally. Last year, six organizations received grants from the Youth Make a Difference that went towards youth programs.