Arctic apples debuts new mascot with kid-friendly packaging
Okanagan Specialty Fruits launched a vibrant redesign of its Arctic apple two-ounce packaging, now featuring bold, playful colors and its brand-new mascot, Artie. With his big smile and adventurous spirit, Artie is here to make healthy eating fun while promoting a healthy lifestyle, including active play and STEM learning, to inspire kids and families to make smarter choices.
“Artie is more than just a mascot — he’s the perfect representation of our brand’s fresh, innovative spirit,” said Neal Carter, CEO and co-founder of Okanagan Specialty Fruits. “Artie brings our new packaging to life, making Arctic apples not just a snack, but an experience that encourages kids to embrace fun, healthy habits every day.”
Artie will take center stage in Arctic apples’ storytelling, making appearances on packaging and marketing materials. Hailing from the vibrant and bustling Arctic apple orchards in Washington state, he’s not just about healthy apples. Artie is also a messenger of the cutting-edge science behind Arctic apples and their positive impact on reducing food waste. Artie showcases how modern agriculture and sustainability go hand-in-hand with enjoying delicious, fresh apple slices.
The newly designed Arctic apples two-ounce packaging will be rolling out this spring in schools and foodservice channels nationwide. Keep an eye out for Artie and enjoy the freshest way to snack on apples while supporting a balanced, active lifestyle.
