New AppletizeMe.com personality quiz and variety videos help consumers find ideal apple varieties and perfect food pairings

Are you a trendsetter? Cool, your apple is Honeycrisp. Fitness Fanatic? You should get even healthier with Fuji apples. Or are you a Type A Planner? According to a new campaign from U.S. Apple Association, the Golden Delicious apple must be at the top of your list.

USApple is re-introducing its award-winning AppletizeMe social, digital and public relations program aimed at inspiring increased apple consumption by matching consumers' personality traits with their ideal apple varieties, perfect food pairings, and recipe ideas.

Now in its second year, AppletizeMe continues throughout the fall and once again partners with T. Marzetti Co. and California Walnut Commission, along with new partners Johnsonville Sausage and Roth Cheese. USApple will promote the campaign through a variety of social/digital initiatives, Facebook ads, Twitter engagements and national PR.

Individuals who visit www.AppletizeMe.com will find an engaging, nine-step quiz that peels back the many layers of our psyches with questions such as, "What's your dream job?," "How do you like to spend your evenings?," and "What's the first thing you do every morning?"

After responding, individuals are matched to one of 18 personalities (up from last year's 12), such as Introvert, Intellectual, Girly Girl and Manly Man. And, each personality reveals their ideal apple variety, which among the 18 include McIntosh (for the Geek Chic), Cortland (for Charmers), and Gala (for Social Butterflies) - all brought to life with fun graphics customized for individuals to share on their social channels.

The AppletizeMe.com personality quiz also recommends which foods pair best with their apples. For example, the Adventurer personality is a Crispin apple, which pairs best with walnut butter and granola. The Charmer personality is a Paula Red apple, sliced well with Johnsonville summer sausage, Roth cheese and crackers. The Old School personality is Red Delicious, combined classically with Marzetti caramel dip.

And, new for this year's AppletizeMe and National Apple Month, USApple has produced 18 short videos for each variety for viewing on the site that feature health, storage, and usage tips.

"We launched AppletizeMe in 2013 as a health and nutrition initiative to inspire consumers to learn more about apple varieties, apple pairing and apples' many health benefits in a fun, engaging and social environment," Wendy Brannen, USApple's director of consumer health and public relations, said in a press release. "Response was tremendous - and the American Agricultural Editors' Association named it the year's top digital program. We are grateful for the support of our partners to enable us to bring back a bigger and brighter AppletizeMe this harvest season with a customized personality quiz, more featured apple varieties, and highly informative and fun variety videos sure to connect even deeper with apple lovers."

The AppletizeMe.com website also is packed with helpful product information and research about apples' health benefits, as well as surprising details and simple preparation tips on select apple varieties.

Individuals who share their apple personalities on social networks through Nov. 20, 2014 can enter for weekly drawings to win Apple Gift Cards, valued at $400.

The U.S. Apple Association is comprised of 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business.