Tristan Millar promoted to VP of sales and marketing at Frieda's
Tristan Millar promoted to VP of sales and marketing at Frieda's
Tristan Millar, formerly national accounts manager at Frieda's Inc., has been promoted to the newly created position of vice president of sales and marketing.
In making the announcement, Friedas President Karen Caplan told The Produce News that given Ms. Millars talents and looking to the future of the company, "we thought it was perfect timing. We are very excited about her contributions."
Friedas is a leading marketer of specialty produce. Ms. Millar joined the Friedas organization about six years ago as director of marketing. Later, she moved into the sales arena, overseeing national accounts. In her new post, Ms. Millar said, My responsibility is to oversee the entire sales and marketing department to ensure successful execution.
There have been some other organizational changes in the department, she said. Among them, Jackie Caplan Wiggins, who was previously retail sales manager, is moving into a new position called sales operations manager. She is reporting directly to me, Ms. Millar said.
My focus is leading the team to success, and we have a great team of people poised to do that, she added. I am thrilled to be able to work with them as a group.
Ms. Millar has about 18 years of experience in the food business, primarily in produce. On the retail side, she said, I worked for Smart & Final for many years prior to joining Friedas. Previously, she worked for Paramount Farms, and I worked for a frozen food company prior to that, both in the sales and marketing areas, she said.
Regarding her promotion at Friedas and the other organizational changes, Ms. Millar said, Strategically, this is a move the company decided to make to lead us into the future. I have seen the company grow and evolve in the six years I have been here. We are in a great place right now and with a greater future, aligning ourselves for greater success.
In making the announcement, Friedas President Karen Caplan told The Produce News that given Ms. Millars talents and looking to the future of the company, "we thought it was perfect timing. We are very excited about her contributions."
Friedas is a leading marketer of specialty produce. Ms. Millar joined the Friedas organization about six years ago as director of marketing. Later, she moved into the sales arena, overseeing national accounts. In her new post, Ms. Millar said, My responsibility is to oversee the entire sales and marketing department to ensure successful execution.
There have been some other organizational changes in the department, she said. Among them, Jackie Caplan Wiggins, who was previously retail sales manager, is moving into a new position called sales operations manager. She is reporting directly to me, Ms. Millar said.
My focus is leading the team to success, and we have a great team of people poised to do that, she added. I am thrilled to be able to work with them as a group.
Ms. Millar has about 18 years of experience in the food business, primarily in produce. On the retail side, she said, I worked for Smart & Final for many years prior to joining Friedas. Previously, she worked for Paramount Farms, and I worked for a frozen food company prior to that, both in the sales and marketing areas, she said.
Regarding her promotion at Friedas and the other organizational changes, Ms. Millar said, Strategically, this is a move the company decided to make to lead us into the future. I have seen the company grow and evolve in the six years I have been here. We are in a great place right now and with a greater future, aligning ourselves for greater success.
