Trinity adds fresh figs to summer and fall fruit program
Trinity adds fresh figs to summer and fall fruit program
FRESNO, CA -- Trinity Fruit Sales Co., here, which markets an assortment of California-grown produce throughout the year, has added fresh figs to its summer and fall line-up.
According to Maurice (Mo) Cameron, a salesman with the company, "We are shipping four different varieties" of fresh figs: Black Mission, Calimyrna, Kadota and Brown Turkey.
The first, or breva, crop on the Black Missions was expected to start June 14. The second, or main, crop will start around July 10 and continue for several months, he said. Among the various varieties, the fresh fig harvest will continue well into the fall. The fall season will bring more volume as well as stronger demand, he said.
"We will be doing some export on figs, too" he added.
All Trinity Fruit's fresh figs will be coming from a single grower in Madera, CA, Mr. Cameron said. The fruit will be packed in the "Trinity" label at a small packing facility at the ranch. "There is cold storage at the ranch" as well, he said, "but we will probably take a lot of [the packed product] and consolidate it at our other sheds."
The figs will be available in an assortment of pack styles such as pint baskets, flats and clamshells, he said.
"Little by little, we are getting more involved in specialty items," Mr. Cameron said. "It just improves our position as a one-stop shop. We can offer figs to our customers that are going to be loading stone fruit" or other products during the fig season. Among those other products are apricots, peaches, plums, nectarines, Pluots, grapes and, later in the year, pomegranates and persimmons.
Mr. Cameron also commented on the California cherry season, which was at its peak at the time of the interview. It is "a very nice deal," he said. "Volume is good. There are a lot of promotions. ... Quality seems to be exceptional."
Consumers seem to have "a lot of confidence in the product," he said. "They buy the cherries. They like what they are getting. They are coming back for more." As a result, "there is demand at the supermarket level for more cherries," and pricing has been "very good" even with a large-volume crop this year. "Everything is moving through the system. ... This is probably one of the best cherry seasons I have seen as far as domestic demand."
Export demand has been good as well, Mr. Cameron added. Although pricing has moderated from the highs of earlier seasons, "it is still at very profitable levels, and there is good take."
According to Maurice (Mo) Cameron, a salesman with the company, "We are shipping four different varieties" of fresh figs: Black Mission, Calimyrna, Kadota and Brown Turkey.
The first, or breva, crop on the Black Missions was expected to start June 14. The second, or main, crop will start around July 10 and continue for several months, he said. Among the various varieties, the fresh fig harvest will continue well into the fall. The fall season will bring more volume as well as stronger demand, he said.
"We will be doing some export on figs, too" he added.
All Trinity Fruit's fresh figs will be coming from a single grower in Madera, CA, Mr. Cameron said. The fruit will be packed in the "Trinity" label at a small packing facility at the ranch. "There is cold storage at the ranch" as well, he said, "but we will probably take a lot of [the packed product] and consolidate it at our other sheds."
The figs will be available in an assortment of pack styles such as pint baskets, flats and clamshells, he said.
"Little by little, we are getting more involved in specialty items," Mr. Cameron said. "It just improves our position as a one-stop shop. We can offer figs to our customers that are going to be loading stone fruit" or other products during the fig season. Among those other products are apricots, peaches, plums, nectarines, Pluots, grapes and, later in the year, pomegranates and persimmons.
Mr. Cameron also commented on the California cherry season, which was at its peak at the time of the interview. It is "a very nice deal," he said. "Volume is good. There are a lot of promotions. ... Quality seems to be exceptional."
Consumers seem to have "a lot of confidence in the product," he said. "They buy the cherries. They like what they are getting. They are coming back for more." As a result, "there is demand at the supermarket level for more cherries," and pricing has been "very good" even with a large-volume crop this year. "Everything is moving through the system. ... This is probably one of the best cherry seasons I have seen as far as domestic demand."
Export demand has been good as well, Mr. Cameron added. Although pricing has moderated from the highs of earlier seasons, "it is still at very profitable levels, and there is good take."
