Hannaford Supermarkets introduces Planet Hannaford
Hannaford Supermarkets introduces Planet Hannaford
Hannaford Supermarkets is launching a new initiative to amplify its sustainability commitment across the Northeast of the United States. The new brand identity, called Planet Hannaford, positions the retailer’s sustainability efforts under one, customer-facing banner that both informs and empowers customers to make eco-friendly choices.
The Planet Hannaford branding builds on the tagline “Local Actions. Greener Future.” This speaks to the sometimes-daunting question of how people can make a big impact on a small level by reinforcing the message that what people do as part of a community adds up to a better, greener future. Planet Hannaford will come to life for customers in a variety of ways, including in-store collateral; ads in Fresh magazine and the weekly flyer; and online at Hannaford.com and on the retailer’s social media channels.
This initiative invites shoppers to take part in everyday decisions that are better for themselves and the planet — such as using reusable bags, shopping local and in-season, and following the “reduce, reuse and compost” model for waste reduction.
“Planet Hannaford meets customers where they are on their sustainability journey by letting them know that shopping at Hannaford is an easy way to support environmental sustainability, which is an increasingly high priority for our customers,” said Sue Till, Hannaford Supermarkets healthy living and sustainability marketing manager. “Planet Hannaford is an extension of our commitment to building a better, greener future for the communities we serve.”
The launch of Planet Hannaford builds on earlier milestones the grocer has been able to make in the space of sustainability. In 2021, Hannaford achieved zero food waste-to-landfill by donating or diverting all food at risk of going to waste, while in 2022 Hannaford announced its commitment to have all stores be powered by renewable energy by 2024.
