Supermarkets adding sliced Ambrosia apples
Supermarkets adding sliced Ambrosia apples
Ambrosia apples, one of the fastest growing varietal apples in the United States, are being released nationally in a new sliced apple package from Crunch Pak to capitalize on consumer demand for this popular new apple.
“We’re very excited about the new sliced Ambrosia available from Crunch Pak,” Steve Lutz, vice president of marketing for CMI, said in a press release. “Demand by consumers for Ambrosia surged this season so it makes perfect sense for retailers to have one more way to cash in on this spectacular apple.
“Crunch Pak is the established leader in the sliced apple category so we’re excited to see that they recognize the emerging opportunity with Ambrosia apples," Lutz added in the release.
According to Lutz, supermarket scan data results from Nielsen showed that over the most recent 26 weeks, more supermarkets added Ambrosia apples to their produce shelves than any other apple variety.
“This year alone, nearly 3,000 supermarkets added Ambrosia to their apple mix," he said. "That’s happening because consumers are seeking out Ambrosia.”
Krista Jones, director of brand development and product innovation at Crunch Pak, said the company is slicing Ambrosia apples for its variety-specific peel-and-reseal bags.
“Our shoppers are apple savvy; they know what they like and they look for their favorite varieties like Ambrosia in the store,” Jones said in the release. She added that Crunch Pak specifically selected Ambrosia apples because of the sweet flavor and firm texture.
A random selection of consumers from the Ambrosia Facebook page were sent samples of Crunch Pak’s sliced Ambrosia Apples and feedback was overwhelmingly positive.