Sunkist joins forces with NBC’s hit series, ‘The Biggest Loser’
Sunkist joins forces with NBC’s hit series, ‘The Biggest Loser’
This season, Sunkist is joining forces with NBC’s hit series, “The Biggest Loser,” through a promotional licensing agreement with NBC Universal Television Consumer Products and Shine America to inspire consumers to make healthier choices, like incorporating fresh citrus into their diet. “The Biggest Loser,” now in its 15th season, is a motivational weight-loss competition reality series in which overweight contestants compete to reach a healthier weight through the adoption of a healthier lifestyle. “The Biggest Loser” airs Tuesdays at 8 p.m. on NBC.
Sunkist packaging incorporating ‘The Biggest Loser’ logo.“Obesity is one of the most serious health issues facing our nation today,” Sunkist Director of Retail Marketing Julie DeWolf said in a press release. “To help curb the obesity epidemic, Sunkist is proud to be joining forces with ‘The Biggest Loser’ to encourage consumers to make healthier choices. Fresh citrus offers many health and weight-loss benefits, making this relationship a natural fit for Sunkist.”
Sunkist will channel viewers’ motivation to live healthier by bringing “The Biggest Loser” brand to grocery stores nationwide, inspiring them to make better, more nutritious choices while shopping. Starting in January, specially themed packaging for Sunkist lemons and grapefruit are incorporating “The Biggest Loser” logo and an opportunity to win a valuable trip to any of the four Biggest Loser Resort locations. The website, www.peelawaythepounds.com, is serving as the point of entry for the sweepstakes and also provide unique, delicious recipes and information about the health and weight-loss benefits of citrus.
The promotion is placing particular emphasis on Sunkist lemons and grapefruit, as both of these citrus varieties are known for their weight-loss benefits.