Stevco’s growth has been mostly in late season varieties
Stevco’s growth has been mostly in late season varieties
Stevco Inc., which is headquartered in Los Angeles and has branch offices in Nogales, AZ, and in Coachella and Bakersfield, CA, continues to have an increase in producing acreage across most grape varieties throughout the season, but as with the industry as a whole, “most of our growth as a company has been in the late varieties,” said Jared Lane, vice president of sales and marketing, in an interview with The Produce News.
This year’s volume growth in some varieties is a bit less than anticipated because of lighter than expected yields. The company had expected some increased production in Flame seedless and Sugraone green seedless grapes during the early part of the season. But although the harvest on those varieties started extremely early, more than two weeks earlier than normal, “volumes have not been quite as large as previously thought,” Lane said. “Quality has been very good,” but bunch size has been smaller than normal.
Among the company’s midseason varieties are Princess, Red Globes and Scarlet Royals. The Scarlet Royals were expected to start around the first of August. “We have a little bit of growth in our Scarlet Royal crop — a little bit of added acreage,” Lane said. However, “this year, we don’t quite expect to get the tonnage that we have been producing in years past.”
Among the late season varieties of which Stevco has increases are Autumn King and Vintage Red. “Both of those varieties look to have a very nice average set right now,” Lane said. “The fruit looks good. The berry size looks good.”
One reason that most of the company’s growth has been focused on the latter part of the season is the reduced competition during late summer and fall from other fruits in the market. “There is more opportunity to promote grapes after stone fruit and cherries and everything else finishes,” she said. “There are more promotions [for grapes] at the retail level in the months of October and November than in the month of July.”