Stemilt helps produce departments go red for Valentine's Day
Stemilt helps produce departments go red for Valentine's Day
With Valentine's Day right around the corner, Stemilt is featuring Red Delicious as its “Apple of the Month” for February.
The company will have in-and-out promotion opportunities on a variety of bag sizes packed in either display-ready cartons or high-graphic half tri-wall bins with "World Famous Apples" messaging.
Stemilt marketing director Roger Pepperl said that promoting large Red Delicious in five-pound or eight-pound bags in weekly ads or in-store specials this February will help retailers exceed normal movement and deliver value to shoppers on an item that makes up a big portion of category sales.
“Red Delicious is an important part of the apple category,” Pepperl said in a press release. “Reds made up 11.2 percent of category sales nationally in November, which is the latest four weeks reported by Nielsen scan data. That’s one Red for every nine apples sold. It’s important to use this value item in retail promotions all year long, and February is an ideal time for Reds to be on prominent display in produce with the entire store focusing on Valentine’s Day and the color red."