Spice World garnered great response to its new, super chic and colorful booth at PMA Fresh Summit this year
Spice World garnered great response to its new, super chic and colorful booth at PMA Fresh Summit this year
“We have exhibited at the New York Produce Show every year since its inception,” said Louis Hymel, director of purchasing and marketing for Spice World Inc., headquartered in Orlando, FL. “We will be at Booth No. 468, with a sales and executive staff to meet and greet customers and prospective customers alike.”
He added that the show is great, and many of Spice World’s customers attend, but on the heels of the PMA Fresh Summit, and with the holiday season right after, it keeps produce professionals hustling during this period of time.
Spice World offers a full line of a variety of sizes, packages and value-added garlic, spices and herbs. Its garlic line includes bulk, fresh in cello or mesh bags and peeled, ready-to-use jarred garlic. The company exceeded all of its expectations with the great and growing success of its now very popular “Squeeze Garlic,” which was introduced in 2010. Earlier this year it added “Grill Garlic-Q” barbeque sauce to its “Squeeze Garlic” line.
“Squeeze Garlic” took off with a huge bang when it was introduced in its original 20-ounce bottle. Since then, the company introduced a 9.5-ounce size. Launching the popular condiment in an organic option was simply the next logical move. And in April 2012, Spice World did just that. The company has offered an extensive organic line for over a decade. All of the company’s garlic — conventional and organic, is produced in the United States, but in its guarantee to always supply only the freshest garlic to its customers, it will import from South and Central America at different times of the year.
Food safety and traceability are at the top of Spice World’s list of important issues.
“Food safety along with all the latest and greatest technology for traceability is very important to us,” said Hymel. ”Our Quality Assurance Department is always on top of this area of the business.”
He noted that the company has recently added some new packaging equipment at its facility that is increasing the company’s efficiencies.
The company has a long family tradition in the garlic and spice categories.
“Spice World was founded in 1949 by Andy Caneza,” said Hymel. “It is still family owned today, and many of the third generation family members are active in the business today.
“With our long history, consumers have made Spice World ‘America’s # 1 Selling Garlic Brand’ in the marketplace, according to IRI [a leading market and shopper information research firm] data,” he continued. “However, we also have foodservice and industrial divisions. We market and distribute all of our products nationwide and we export to foreign countries.”
Spice World is also celebrating its brand new exhibition booth that it unveiled for the first time at the PMA Fresh Summit in New Orleans in October. The chic and colorful booth drew a great deal of attention at the show.