FPFC hosts first Pacific Northwest event
By
Adam Campbell
FPFC hosts first Pacific Northwest event
The Fresh Produce & Floral Council hosted its first-ever event in the Pacific Northwest at The Club at Snoqualmie Ridge in Snoqualmie, WA, bringing together retailers, growers and suppliers for an engaging day of connection and conversation. The roundtable format featured a retailer panel, grower insights and an all-attendee discussion that kept the energy high and the ideas flowing.
Cat Gipe-Stewart, marketing director for Superfresh Growers in Yakima, WA, praised the council for delivering on its reputation for top-notch networking. “It was a great way to connect with our Pacific Northwest neighbors and continue to learn and brainstorm collaborative ways to move the industry forward,” she said. "It was an excellent cross section of the supply chain."
The strong attendance and engaged dialogue signal that the FPFC’s move into the Pacific Northwest is already resonating, setting the stage for future events in the region.