Four Seasons Produce holds second annual Fresh Fest
Four Seasons Produce holds second annual Fresh Fest
MANHEIM, PA — Four Seasons Produce held its second annual Fresh Fest Independent Retailer Trade Show & Conference May 6-7 at the Junction Center, here, drawing nearly 200 independent retailer customers for educational and networking opportunities.
were Heidi Vaitl, Michelle Eckroth, Steph Mayer, Bri Burkholder and
Ginny Williams of Four Seasons Produce.
“When we set out to create the inaugural event last year, our main theme was ‘connection,’” said Jon Steffy, general manager of Four Seasons Produce, which is based in Ephrata, PA. “Connection is vital for building partnerships that grow and thrive. Our team wanted to create an event to bring the supply chain together for learning, fellowship and the opportunity to share their store, farm and brand stories with one another.”
Steffy said Fresh Fest was extremely well received in 2023, so Four Seasons was excited to hold it again in 2024. He said the event is geared specifically for the independent retailers and natural foods stores that the company serves, along with suppliers whose products are distributed by Four Seasons.
Nearly 200 independent retailer customers attended this year’s event, including around 120 supplier attendees representing 76 exhibiting companies. Attendees had the opportunity to participate in farm and facility tours, educational sessions and a four-hour trade show.
“We’re so grateful to all of our customers and supplier partners who came to Lancaster County, Pennsylvania, to be part of this valuable and enjoyable event,” said Steffy.
As for next year, Steffy said he and others at Four Seasons have been gathering feedback from their customers, suppliers and associates to find ways to make Fresh Fest 2025 even better. “More than growing the size of the event, we want to grow the quality of the connection, engagement and value for everyone who participates,” he said.
