Sage Fruit launches Star Wars line
Sage Fruit launches Star Wars line
Sage Fruit Co. of Yakima, WA, announced the release of a new product line featuring Star Wars characters. The new apple and pear packaging and point-of-purchase materials showcasing Darth Vader, Yoda and many other fan-favorite characters, are currently available at retail stores nationwide.
The Star Wars-themed mesh and poly bags launched this spring, along with Star Wars-themed display bins. Sage Fruit will continue to introduce new items throughout the summer and into the next crop season in preparation for the eagerly anticipated Episode 7, the first film in a new trilogy coming to theaters in December of 2015.
The company said the overall goal with these items is to provide kids and their parents with great-tasting, healthy food choices.
“Star Wars is a great addition to the Sage Fruit line of packaging," Chuck Sinks, president of sales and marketing, said in a press release. "We feel it will appeal to many different generations of consumers; those who saw the movies when they first came out, and now their children. Sage Fruit is dedicated to encouraging a healthy lifestyle for adults, as well as kids, and we are very excited to launch our new line of Star Wars products to help make nutritious eating simple and fun for everyone.”