‘Robinson Fresh’ takes branding to next level for C.H. Robinson
‘Robinson Fresh’ takes branding to next level for C.H. Robinson
The family of fresh product marketed by C.H. Robinson Worldwide Inc. is extensive. All national and proprietary brands will remain as they are coming together under the new ‘Robinson Fresh’ brand. (Photo courtesy of C.H. Robinson Worldwide Inc.)Visitors to business suite 1269 at the United Fresh convention in Chicago will have an opportunity to find out more about the recent announcement by C.H. Robinson Worldwide Inc., which unveiled its new global business brand, “Robinson Fresh,” in mid-May.
“The brand speaks to the company’s fresh heritage and extensive experience in fresh produce,” said Drew Schwartzhoff, director of marketing, products and services.
Schwartzhoff and Senior Vice President Jim Lemke will be available to talk with visitors about the brand and the ways in which Robinson Fresh can provide innovative business solutions.
“Robinson Fresh is an important venture for C.H. Robinson in various ways,” Schwartzhoff told The Produce News. “The brand reflects progress over the past 100 years as a fresh product supplier as well as the company’s evolution through proprietary seed development, exclusive nationally recognized brands, new product marketing strategies and strategic acquisitions. The new brand aims to reduce confusion and unifies several of the company’s acquired business brands, including Food Source, Rosemont Farms and Timco Worldwide, under one name.
“C.H. Robinson has been a longtime supporter of United Fresh, their mission as well as their annual fresh produce show,” he added. “As Robinson Fresh continues to evolve, industry events like the United Fresh show will be an integral part of the company’s sales and marketing strategy. Robinson Fresh representatives look forward to meeting with customers and discussing the ways in which Robinson Fresh can help grow their fresh business at the 2014 United Fresh show.”
Customers unable to attend the convention can find out more about Robinson Fresh by joining the conversation on Twitter at @WeSpeakFresh.