R Best introduces new line under ‘We R Nuts!’ brand
R Best introduces new line under ‘We R Nuts!’ brand
R Best Produce Inc. in Port Washington, NY, which handles an extensive line of fruits and vegetables, has recently introduced a new line of dried fruits and nuts which it calls “We R Nuts!,” according to Jasmine Hines, director of marketing and advertising.
The company launched the new product line in July.
“‘We R Nuts!’ offers gourmet quality candies, dried fruits, dried vegetables, trail mixes and a wide variety of nuts, all packaged within the R Best Port Washington warehouse,” said Hines in a written statement to The Produce News Sept. 5.
The company “Pre-packs and labels each item with the customer option to display their store’s logo or the ‘We R Nuts!’ brand label,” she said in the statement.
“Each customer is offered an individual display program which incorporates our in-store merchandising to make attractive displays and entice sales,” she added.
“The product really sells itself,” said Matt Asaro, operations manager, in the statement.
The statement also quoted Sales Representative Gail Snidersich as saying that “‘We R Nuts!’ is geared toward people who are living a healthy lifestyle! Our products are fresh, nutritious and easy to take with you in re-sealable containers.”