Publix, Healthy Family Project unite 20 produce partners
Publix, Healthy Family Project unite 20 produce partners
Healthy Family Project’s 24th annual Publix Produce for Kids campaign is under way through June 24 with a record 20 produce companies participating, making it the largest campaign in the cause marketing program’s history. Together, participating brands are helping provide more than 1.05 million meals to 40 Feeding America partner food banks throughout Publix’s market area.
Since 2002, the campaign has raised more than $4.3 million to support organizations benefiting families and children in Publix communities while helping provide more than 18 million meals through local food banks.
Bright, colorful signage featuring fresh produce and easy meal inspiration will be displayed in over 1,434 Publix stores alongside participating produce affiliates. Designed to encourage healthy choices, the signs showcase simple and delicious ways families can enjoy more fruits and vegetables. A QR code will direct shoppers to an online campaign hub where participating companies are featured through a robust digital campaign that extends the in-store experience into the home through social media, e-newsletters and additional digital marketing efforts.
“Supporting our communities and helping families thrive is part of who we are at Publix,” said Dwaine Stevens, Publix director of community relations. “Through our continued partnership with Healthy Family Project and our suppliers, we’re able to connect shoppers with fresh meal inspiration while helping provide meals for neighbors facing hunger.”
Produce brands supporting the 2026 Publix Produce for Kids campaign include Ayco Farms, Bay Food Brokerage, California Avocado Commission, California Walnut Board, Chiquita, CMI Orchards, Coast Tropical, Divine Flavor, Driscoll’s, Fresh Express, GT’s Living Foods, Mucci Farms, Passion Growers, Natalie’s Orchid Island Juice, Pure Flavor, Rainier Fruit, RealSweet Vidalia Onions, SUNSET, Vegpro International Inc. and The Wonderful Company.
Healthy Family Project will celebrate the campaign with a volunteer event on June 3 hosted at Feeding Tampa Bay, where brands will come together to experience the organization’s hunger-relief efforts firsthand. Following the volunteer activity, attendees will gather for an on-site thank-you and networking event that will further support Feeding Tampa Bay and its mission to serve families across the community.
“Produce has the power to bring families together around healthier meals while also making a meaningful impact in local communities,” said Amanda Keefer. “This campaign continues to grow because of the shared commitment from Publix, our produce partners and shoppers who believe every family deserves access to fresh food and support.”