BrightFarms, a New York-based leading supplier of indoor-grown leafy greens, recently announced the launch of its new premium new salad kit, “Crunch Kits.” Two initial kit varieties, Chickpea Caesar and Sunny Bacon, launched in Illinois supermarkets earlier this year, and will be in additional regions throughout 2022. Salad kits are the fastest-growing segment in both the packaged salads and indoor farming segments, creating a unique opportunity for category innovation and growth.

“We’ve been listening closely to what our retail partners and consumers are asking for, and heard the need for a higher quality, more premium, salad kit,” said Abby Prior, BrightFarms chief commercial officer. “Our research shows the largest barrier to purchasing a salad kit is the quality of the greens. BrightFarms Crunch Kits offer the fresh, crisp, high-quality salad greens that our customers want, with the convenience of a prepared kit that includes premium toppings, cheese, and dressing. It’s more affordable than a fast-casual salad and ready to go at home in your fridge.”

BrightFarms “Crunch Kits'' are made with fresher, sustainably grown salad greens, and delicious, premium toppings. The two varieties (7oz) are sized to be eaten on their own or as a shared side:

Chickpea Caesar Crunch KitTM: A delightful twist on a culinary classic. This kit starts with fresh BrightFarms Sunny Crunch® greens, topped with crispy chickpeas, organic quinoa, shaved parmesan, garlic crouton crumbles, and paired with a vegan Caesar dressing.

Sunny Bacon Crunch KitTM: This savory salad will have you beaming. This kit starts with fresh BrightFarms Sunny Crunch® greens topped with uncured bacon bits, shredded white cheddar cheese, sunflower seeds, crispy onions, herb croutons, and paired with a vegan Ranch dressing.

The salad kit market is a $2.8B segment, representing 33 percent of total packaged salad offerings with a three-year CAGR +12 percent. The Indoor Grown market is the fastest growing segment in packaged salads (vs. organic or conventional field grown) with a three-year CAGR +23 percent.

BrightFarms’ new “Crunch Kits” provide fresh and tasty alternatives to traditional, field-grown kits and provide a more affordable and convenient alternative to expensive fast casual salads. BrightFarms currently has greenhouses located in Virginia, Ohio, Pennsylvania, North Carolina, Illinois, and New Hampshire. The company's greens are in over 4,000 stores nationwide.

For more information about BrightFarms and its fresh produce offerings, visit www.brightfarms.com.