Peruvian asparagus group's focus is growth
Peruvian asparagus group's focus is growth
The Peruvian Asparagus Importers Association has developed and is now distributing its 2007-08 Category Management Plan Outline for Fresh Peruvian Asparagus. The outline identifies market growth, trends and industry facts as well as information that will aid retailers in the marketing and promotion of Peruvian asparagus, ultimately, assisting in their efforts to increase sales.
The category plan outline provides consumers with information pertaining to the nutritional value of fresh Peruvian asparagus.
The plan includes market summaries, industry facts, consumer positioning, category definitions and strategies, a monthly ad planner, suggested goals and objectives, key product and consumer demographics, cold chain distribution process and other important statistical information relating to the asparagus industry.
The U.S. Department of Commerce, U.S. Census Bureau and Foreign Trade Statistics reported that in 2006, the U.S. imported more than 120,314 metric tons of fresh-market asparagus of which Peruvian asparagus represented over 58 percent of the total supply.
"We are making every effort to promote the Category Management Plan outline for Fresh Peruvian Asparagus in an attempt to help retailers with marketing and promotion programs as well as inform the consumer of the health benefits of fresh Peruvian asparagus. Additionally, there are many new value-added programs within the Peruvian asparagus category that provide consumers with more options," John-Campbell Barmmer, director of marketing for Chestnut Hill Farms and co-chairman of PAIA, said in a statement.
"Peruvian growers' focus on product quality is priority," said Leo Rolandelli, president of JMB and co-chairman of PAIA.
In the last several years, Peruvian growers said that they have spent over $2 million on product quality improvement programs.
"We will be focusing every effort in promoting the Category Management Plan Outline for Fresh Peruvian Asparagus to the entire industry, trade press and retail market," said Priscilla Lleras, PAIA coordinator.
The association will focus even greater efforts in 2007 on spreading the positive word to the trade press, supermarkets and consumers concerning the benefits of fresh asparagus through articles, advertisements, direct- communication and trade show participation. The association anticipates increasing consumption and demand for fresh asparagus in 2007.
The category plan outline provides consumers with information pertaining to the nutritional value of fresh Peruvian asparagus.
The plan includes market summaries, industry facts, consumer positioning, category definitions and strategies, a monthly ad planner, suggested goals and objectives, key product and consumer demographics, cold chain distribution process and other important statistical information relating to the asparagus industry.
The U.S. Department of Commerce, U.S. Census Bureau and Foreign Trade Statistics reported that in 2006, the U.S. imported more than 120,314 metric tons of fresh-market asparagus of which Peruvian asparagus represented over 58 percent of the total supply.
"We are making every effort to promote the Category Management Plan outline for Fresh Peruvian Asparagus in an attempt to help retailers with marketing and promotion programs as well as inform the consumer of the health benefits of fresh Peruvian asparagus. Additionally, there are many new value-added programs within the Peruvian asparagus category that provide consumers with more options," John-Campbell Barmmer, director of marketing for Chestnut Hill Farms and co-chairman of PAIA, said in a statement.
"Peruvian growers' focus on product quality is priority," said Leo Rolandelli, president of JMB and co-chairman of PAIA.
In the last several years, Peruvian growers said that they have spent over $2 million on product quality improvement programs.
"We will be focusing every effort in promoting the Category Management Plan Outline for Fresh Peruvian Asparagus to the entire industry, trade press and retail market," said Priscilla Lleras, PAIA coordinator.
The association will focus even greater efforts in 2007 on spreading the positive word to the trade press, supermarkets and consumers concerning the benefits of fresh asparagus through articles, advertisements, direct- communication and trade show participation. The association anticipates increasing consumption and demand for fresh asparagus in 2007.
