Peru a key asparagus supplier to the U.S. market
Peru a key asparagus supplier to the U.S. market
The Peruvian Asparagus Importer’s Association has released its 2014-15 category management plan outline for fresh Peruvian asparagus. It noted that fresh asparagus continues to be a high-volume U.S. import, with over 403 million pounds imported into the U.S. and consumed throughout the United States, according to the Department of Commerce. Peru remains to be a key supplier to the U.S. market, representing over 47 percent of the import supply and over 45 percent of the total U.S. import dollar value for asparagus.
The survey results concluded that U.S. shoppers are adding asparagus to their carts more than in the past, making asparagus the third-most popular item that consumers say they are now buying, and the association anticipates increasing consumption and demand for fresh asparagus in 2014.
The 2014-15 category management plan outline for fresh Peruvian asparagus specifically includes statistics relating to market summaries, trends, nutritional facts and consumer positioning. The plan provides fresh-market asparagus consumption key demographics and suggestions regarding displays, as well as promotional and advertising ideas that offer retailers with creative fresh strategies to increase sales of Peruvian asparagus.
“The category management plan outline for fresh Peruvian asparagus is a resource/tool that industry and retailers will use to sell more asparagus," Priscilla Lleras, PAIA coordinator, said in a press release. "The plan contains statistics, trends and strategies that will equip retailers and the industry at large with the most updated information in the category. The plan also contains the necessary summary information of the health benefits, value and convenience of fresh Peruvian asparagus that should make Peruvian asparagus a staple for every U.S. household."
The plan is available from any member of the Peruvian Asparagus Importer’s Association or by contacting its coordinator, Priscilla Lleras, at [email protected].