Perfection Fresh Australia and D'VineRipe to merge
Perfection Fresh Australia and D'VineRipe to merge
Australian companies Perfection Fresh Australia and D'VineRipe have announced in a joint press release that they will merge, effective July 1.
Perfection Fresh is one of Australia's well-known marketers of fresh fruit and vegetables. Started in 1978, the family business has evolved from wholesale and now handles production, processing and marketing.
D'VineRipe operates the largest glasshouse in Australia, based north of Adelaide. Established in 2006, D'VineRipe is a joint venture alliance between Perfection Fresh and the Victor Smorgon Group, a family business.
The merged company will continue to operate under the name Perfection Fresh, and it will be business as usual for growers, staff, customers and the industry, according to the press release.
The integration of Perfection Fresh, and its subsidiary Picasso Foods, with D'VineRipe aligns the two company strategies to control 70 percent of total sales through production, licensed varieties and fresh value-added processing by 2018. This includes a 50 percent increase in protected cropping to 150 hectares, or about 370 acres.
The companies currently employ more than 500 staff at 12 sites across Australia. The merger creates future employment growth opportunities, with plans to expand Perfection Fresh operations across Australia and into additional categories.
"We are excited to continue to bring high-quality fresh produce, new and fresh processed products to the Australian market place — while creating job opportunities across the country," Michael Simonetta, chairman of Perfection Fresh, said in the press release.
James Orloff, joint managing director of the Victor Smorgon Group and chief executive officer of D'VineRipe, added in the press release, "Our family business has a long history in food production and manufacturing, and this is the next step in that evolution. Our new partnership with Michael and John, and their great team, gives us the ability to expand using innovative farming and growing methods to take advantage of Australia's changing place in the world food chain."