Tristan Simpson, CEO of tristan michele marketing, offering unmatched expertise
Tristan Simpson, CEO of tristan michele marketing, offering unmatched expertise
Tristan Simpson is a dynamic senior marketing executive and top corporate officer, specializing in the fresh consumer packaged goods categories, with over 25 years of experience throughout the supply chain — from retailer to processor, manufacturer, distributor to farmer and everywhere in between. A well-rounded, operational marketer who is adept in both brand and private-label initiatives.
Simpson is currently Founder and CEO of tristan michele, a fractional marketing firm specializing in brand strategy and marketing, innovation, and communications.
Since launching her own consultancy, Simpson led several brand refresh initiatives as senior vice president of sales and marketing for Green Giant Fresh as well as chief sales and marketing officer at Nichols Farms, one of the largest tree nut processors in Central Valley California. She also held the role of chief marketing officer of Monrovia, the nation’s leading grower of premium ornamental and landscaping plants in the United States, where she is responsible for developing, implementing, and managing a comprehensive marketing strategy.
Prior to Monrovia, Simpson spent close to seven years at Ready Pac Foods, premier producer of convenience fresh foods, where she was chief marketing officer in providing strategic leadership and ownership in driving the 30-plus member Innovation Team of the $850 million CPG company. She was a key member of the “turnaround team,” leading to successful transaction in partnership with PE firm (HIG/Capital), resulting in company acquisition with 11 times EBITDA and 40 percent industry premium. Simpson oversaw the marketing, research and development, corporate communications and creative functions. She established digital and social media platforms, and led transformational strategy to integrate into consumer brand engagement.
Before Ready Pac Foods, Simpson has worked in a variety of multi-channel Marketing, Innovation and Business Development roles for many high-profile brands, including Smart & Final, Roll Corporation (Sunkist), Nancy’s Specialty Foods, Frieda’s Specialty Produce, Sun Pacific (Cuties California Clementines) and Pandol Bros.
Simpson has a bachelor’s degree in English from the University of California-Irvine her MBA from the University of Southern California Marshall School of Business. She has been active and served, for several years, on the board of community and non-profit organizations.
Simpson, who is one of 13 kids (10 adopted), was born and raised in Orange County, CA. She currently lives in Orange County and has two sons, Sam, who graduated from Arizona State University, and Beckett, who recently graduated from Northern Arizona University. She enjoys traveling, nature, hiking, running, gardening, connecting with friends/family and keeping up with her boys.
