JBJ and Veg-Land, leaders in sustainable agriculture and organic produce, announced the appointment of Elisha Cope to its team. Elisha will take on a pivotal role in driving the development and expansion of the company’s organic vegetable program, bringing her extensive expertise and passion for the industry to this dynamic initiative. She will be joining the team at this year’s IFPA show at the Veg-Land booth No. 4197.

Elisha’s addition marks a significant step forward for JBJ and Veg-Land as they continue to innovate and grow within the organic produce sector. With a career spanning over a decade in agricultural leadership, Elisha has built a reputation for her deep industry knowledge and unwavering commitment to serving growers and their families. Her role will focus on enhancing the organic vegetable program, ensuring that JBJ and Veg-Land continue to deliver top-quality, sustainable produce to their customers.

“Elisha’s steadfast knowledge of the industry and her commitment to serving her customers are the cornerstone of what she believes and holds true every day,” said Jimmy Matiasevich, president and owner of JBJ and Veg-Land. “We are very excited to have Elisha join our team and look forward to the impact she will make as we expand our organic commitment.”

Elisha brings a wealth of experience to her new role, having honed her skills across several prominent organizations in the agriculture industry. She began her career with over six years at Cal-Organic, followed by an eight-year tenure at Braga Farms, where she developed a strong foundation in grower relations and operational excellence. Most recently, Elisha served as director of sales and marketing at Lakeside, where she demonstrated her ability to lead strategic initiatives and foster meaningful partnerships. Her comprehensive background equips her with a unique perspective on supporting growers and delivering exceptional value to customers.

Based out of JBJ and Veg-Land’s new satellite office in Bakersfield, CA, Elisha will have seamless access to all facets of the company’s operations, enabling her to collaborate closely with teams across the organization. Her strategic location will facilitate hands-on engagement with growers, suppliers, and customers, ensuring the continued success and growth of the organic program.

Please join JBJ and Veg-Land in extending a warm welcome to Elisha as she embarks on this exciting new chapter. Her leadership and vision will undoubtedly contribute to the company’s mission of providing sustainable, high-quality organic produce to communities nationwide.  Visit us at IFPA booth No. 4197.