Hy-Vee bolsters leadership with new chief
Hy-Vee bolsters leadership with new chief
Hy-Vee Inc. hired Jessica Hendrix, most recently president and CEO of Saatchi & Saatchi X, a full-service and shopper marketing agency. She will begin her position at Hy-Vee on April 16.
With Hendrix’s hiring, Anna Stoermer, executive vice president at Hy-Vee, will transition from the chief marketing officer role into leading Hy-Vee’s merchandising efforts as chief merchandising officer.
Hendrix will join Hy-Vee as executive vice president, chief marketing officer and president of Hy-Vee’s retail media network RedMedia. She brings nearly 25 years of experience in retail, shopper marketing and business development to the position. At Saatchi & Saatchi X she led a client team that partnered with brands and companies, including Procter & Gamble, Wendy’s, Kraft, Smucker’s, Samsung and Dreyer’s. She will oversee Hy-Vee’s marketing efforts and serve as the driving force behind RedMedia’s growth and strategic operations. Hendrix will report to Donna Tweeten, president of Hy-Vee.
“I’ve known members of the Hy-Vee marketing team professionally for some time and had the chance several years ago to come alongside them through their work with [digital marketing agency] Razorfish,” Hendrix said. “When the conversation started about bringing my experience in retail media, merchandising, advertising and marketing to Hy-Vee, I knew my background would be a great fit with the growing organization.”
“I truly believe bringing a leader of Jessica’s caliber on board at Hy-Vee is going to take our integrated marketing strategies to the next level,” said Jeremy Gosch, Hy-Vee’s CEO. “The talent and experience we have in this area is second to none, and with Jessica at the helm, I’m confident this team will bring even more value to our brand marketing efforts, the positioning of our image, and the advanced development of our retail media network.”
“The Hy-Vee brand has always been near and dear to my heart,” said Hendrix, an Iowa native. “The company provides unparalleled customer service, whether that’s for a shopper in a store or in how they work with their suppliers. The potential for Hy-Vee to continue to leverage that experience to make a lasting impact in the marketing and retail media space is substantial.”
