PBH director sees wide gap in retail sales opportunity
PBH director sees wide gap in retail sales opportunity
MONTEREY, CA The gap between produce sales at retail and the 5 A Day opportunity is considerable, according to Bryant Wynes, director of retail marketing for Wilmington, DE-based Produce for Better Health Foundation.
Mr. Wynes spoke with The Produce News at the Produce Marketing Association's RFID Fresh Produce Academy & Expo, held here June 2. As a participant in the group sessions that drew buyers and suppliers together to identify areas for growth and to discuss ways to better work with each other, Mr. Wynes said the room for growth in produce sales is considerable as paired with a 5 A Day goal.
The figures PBH uses to determine what it calls the "5 A Day Opportunity Gap" refer to dietary guidance that recommend five cups of fruits and vegetables daily as part of a healthy diet for most Americans. The research measures the dollar value at retail of the shortfall between average consumption 1.8 cups and the recommended five cups.
Under the calculations PBH uses, the shortfall at the average grocery store works out to more than $5.6 million annually. Seventy-seven percent of fruit and vegetables are consumed at home, but the gap between 1.8 cups of consumption and five cups is 100 percent up for grabs for whoever can capture it, Mr. Wynes said.
Mr. Wynes said the thought of making up 3.2 cups may be daunting to retailers. Get [retailers] to add one cup, Mr. Wynes said. The value of one cup is $1.7 million per store per year.
In the group discussions at RFID Fresh Produce Academy & Expo, consumer research posted by PMA indicated that taste, nutrition and health value and price of fresh produce are primary drivers for consumer sales. Mr. Wynes said, I know from our own Nielsen research that taste and nutrition are in a dead heat for the top reasons.
Mr. Wynes spoke with The Produce News at the Produce Marketing Association's RFID Fresh Produce Academy & Expo, held here June 2. As a participant in the group sessions that drew buyers and suppliers together to identify areas for growth and to discuss ways to better work with each other, Mr. Wynes said the room for growth in produce sales is considerable as paired with a 5 A Day goal.
The figures PBH uses to determine what it calls the "5 A Day Opportunity Gap" refer to dietary guidance that recommend five cups of fruits and vegetables daily as part of a healthy diet for most Americans. The research measures the dollar value at retail of the shortfall between average consumption 1.8 cups and the recommended five cups.
Under the calculations PBH uses, the shortfall at the average grocery store works out to more than $5.6 million annually. Seventy-seven percent of fruit and vegetables are consumed at home, but the gap between 1.8 cups of consumption and five cups is 100 percent up for grabs for whoever can capture it, Mr. Wynes said.
Mr. Wynes said the thought of making up 3.2 cups may be daunting to retailers. Get [retailers] to add one cup, Mr. Wynes said. The value of one cup is $1.7 million per store per year.
In the group discussions at RFID Fresh Produce Academy & Expo, consumer research posted by PMA indicated that taste, nutrition and health value and price of fresh produce are primary drivers for consumer sales. Mr. Wynes said, I know from our own Nielsen research that taste and nutrition are in a dead heat for the top reasons.
