Over 1,500 expected at FPFC South
Over 1,500 expected at FPFC South
Carissa Mace, president of the Fresh Produce & Floral Council in La Mirada, CA, told The Produce News that about 225 exhibiting companies at 194 individual booths, an expected crowd of 1,500, the 2014 Floral Achievement Award, a floral design contest and a keynote address by Capt. Richard Phillips, who was hijacked by Somali pirates and held hostage for five days in 2009, are all on the agenda for the Southern California Expo in Anaheim, CA, on July 15.
“Navigating the Future” is the 2014 trade show’s slogan and it’s the year’s biggest event for the FPFC.
Over 100 companies and organizations will be sending teams of retail sales and foodservice staff to the event to meet with suppliers first-hand. Also attending will be college students and their mentors, hosted by the Produce Marketing Association Foundation for Industry Talent.