North Shore Living Herbs + Greens is set to debut a new packaging innovation this week at PMA Fresh Summit in Orlando, FL.

Chris Wada, marketing manager, said, “Put simply, the products we grow, pack and ship are truly unique because everything we deliver is quite literally still living with the roots connected for freshness. This means any changes — to packaging, for example — challenge us to create something entirely new. We believe this patent-pending Root Lock Technology helps illustrate that what we do is 100 percent rooted in providing every customer the freshest herbs and microgreens.”

For context, North Shore Living Herbs + Greens are grown in an organic growing medium, similar to peat moss, creating a “root ball” that locks in the herbs’ freshness. Since the late 90s, the company has spent years refining its 10-plus acres of proprietary hydroponic greenhouse systems to achieve three times longer shelf life than cut herbs.

“While being original is important to us, listening to customer feedback is critical to any future success we hope to achieve," said Wada. "That is why we are quite pleased that this latest packaging innovation — developed exclusively for our clamshell line of fresh herbs, checks both of those boxes.”

As the company behind The Original Living Herbs, it finds satisfaction from inventing customer-centric solutions. That’s why this year at PMA Fresh Summit it is excited to add the all new Root Lock technology to its existing clamshell line of Mini Greenhouse packaging.

Benefits of Root Lock:

• Eliminates potential for loose debris in package: separate compartments for plant and roots
• Enclosed roots are held secure in-transit: limits damage during shipping by air or truck
• Root compartment doubles as watering cavity: convenient solution for consumers
• Improved merchandising for retailers: all plants are perfectly positioned to highlight the roots

The new patent-pending clamshell design will be applied to all three of its clamshell sizes currently offered, starting with the regular clamshell toward the end of next month. For existing customers, there are no changes required, the new packaging fits in all existing merchandising displays.

To learn more, check it out in the New Product Showcase or visit the company at PMA booth No. 4163 (where they are handing out ice cream popsicles made with their living herbs and drizzled with dark chocolate).