New C.H. Robinson tagline addresses market demands
New C.H. Robinson tagline addresses market demands
With supply chains continuing to grow as a key differentiator for shippers from their competitors, C.H. Robinson has announced the launch of a global tagline, "Accelerate Your Advantage," that allows shippers to advance their goals, outpace competitors and achieve a faster, more efficient supply chain.
As one of the world’s larger logistics companies, "Accelerate Your Advantage" supports C.H. Robinson’s reputation as an industry leader. Throughout its history, C.H. Robinson has been committed to improving supply chains around the world. The new tagline reinforces the ongoing dedication of its employees and emphasizes the benefits of working with C.H. Robinson.
To stay competitive, companies are rethinking their supply chain strategies and turning to C.H. Robinson for assistance. Through organic growth and strategic acquisitions, C.H. Robinson has developed a network of 285 offices in North America, Europe, Asia and South America that provides shippers with local expertise and global supply chain solutions.
“Often, supply chains are viewed as an unavoidable expense in business, but the company that uses their supply chain strategically can stand out from the rest to win more business,” Chris O’Brien, senior vice president at C.H. Robinson, said in a press release. “'Accelerate Your Advantage' is about going from cost to value and moving beyond traditional concerns to focus on the benefits a company’s supply chain can offer.
“With our help, shippers can take their supply chain strategy and turn it into measureable outcomes for the rest of their business," said O’Brien. "This transforms their supply chain into a resource rather than a requirement."