Mushroom industry strengthens commitment to growth
Mushroom industry strengthens commitment to growth
In an effort to capitalize on the continuing success of the Mushroom Council’s program focus on The Blend along with continuing foodservice and retail promotions, ongoing nutrition research and targeted consumer communications, the council has recommended an assessment increase under the Mushroom Promotion, Research & Consumer Information Program.
The U.S. Department of Agriculture announced its approval of an assessment increase Nov. 10. It will go into effect Jan. 1, 2016, increasing from $0.005 cents per pound to $0.0055 cents per pound of mushrooms marketed or imported for the fresh market in the United States.
The increase was recommended by the council to continue to take advantage of current momentum in achieving its goal of increasing consumption of fresh mushrooms in the United States. Past efforts by the council have contributed to sustained annual shipment growth of 15 percent in the past five years.
“We believe that the growth is due to an increased focus on The Blend, which combines ground or diced mushrooms with ground meat to create a more nutritious, delicious and sustainable menu item," Tony D’Amico, council chairman, said in a press release. "The Blend momentum aligned with the relationships we continue to build with chefs, retail and foodservice operators, nutrition experts and our success in communicating via social platforms promises to open many more opportunities for increased mushroom sales in the future.”
“The council determined that 2016 is the right time to increase the assessment slightly in anticipation of additional Blend related initiatives which continue to open up new markets and create increased demand for fresh mushrooms," Bart Minor, Mushroom Council president, said in the release. “The National School Lunch Program continues to serve as the gateway for The Blend growth, leading to rapid adoption by colleges and universities and other institutional operators. In addition, development of a robust sustainability platform for the mushroom industry is needed to meet the demands of menu developers, retailers and ultimately, the consumer.”
The Mushroom Council said it looks forward to increased fresh mushroom demand due to this deeper commitment by the mushroom industry to market growth.