Mushroom blendability heats up at retail with summer display contest
Mushroom blendability heats up at retail with summer display contest
Approximately 600 stores across the United States are competing against each other to build engaging, summer grilling-themed mushroom displays in the Mushroom Council’s inaugural Swap It or Top It retail display contest.
“We hope to see the Swap It or Top It Retail Display Contest continue the retail growth mushrooms have experienced in summer months the last few years,” Mushroom Council President Bart Minor said in a press release. “The contest will create excitement around mushrooms within the produce department, increase consumer awareness of the blendability cooking technique, reward retailers for promoting mushrooms and lift summer mushroom sales.”
Point-of-sale kits promoting the consumer Swap It or Top It recipe contest consisting of posters, danglers, tear-off pads, stickers and channel strips were distributed to stores in May. Seventy-five percent of buying decisions are made in-store. Point-of-sale materials can help break shoppers out of routine habits and inspire new purchases. The council-provided point- of-sale kits should encourage consumers to transform their summer grilling recipes by swapping, blending and topping with mushrooms.
Produce departments will blend their own creativity with the council-provided materials to build engaging, winning displays.
The retail display contest will take place from June 1 to June 30. More than $10,000 in total prizes will be awarded to 21 winning produce departments from stores across the country.
Participating stores must keep the Swap It or Top It display up for at least one week during the June contest period and submit photos to http://retail.swapitortopit.com/ by July 18.