McDonald?s and PBH step up healthy eating partnership
McDonald?s and PBH step up healthy eating partnership
WASHINGTON " With McDonald?s planning to unveil a new produce item on its menu in May, the fast-food giant announced that it would join the Produce for Better Health Foundation?s board of trustees and step up its educational campaign about the benefits of eating fruits and vegetables.
?We are very pleased to have McDonald?s join the foundation?s board of trustees," said Elizabeth Pivonka, president of PBH. As a member of the board of trustees, it means that the restaurant chain is supportive of the goals of the foundation and will provide guidance on policies.
A spokesman for McDonald?s said that the company would not comment any further on a new product launch involving a produce item, but that the announcement may come as early as next month. McDonald?s already has entered into a partnership with PBH and that working arrangement "will become more substantial? once the new menu offering is announced, she said.
McDonald?s has recently introduced several new menu items, such as Apple Dippers, Fruit "n Yogurt Parfait and Premium Salads.
A PBH spokesman would not comment on the new menu item, but said that the group was working closely with McDonald?s to expand fruit and vegetable offerings on the menu.
?McDonald?s is excited to partner with PBH and their leading role in fruit and vegetable nutrition marketing," said Mike Donahue, vice president of U.S. communications for McDonald?s. "Together, we can educate consumers about McDonald?s food choices that help them eat a colorful variety of fruits and vegetables."
Earlier this month, McDonald?s launched a new company initiative " Balanced, Active Lifestyles Platform " that includes healthier menu options, education and advertising as a means of encouraging restaurant patrons to eat right and stay healthy. PBH is set to help McDonald?s with educational materials such as table tents, tray liners, brochures and packaging, as well as to include McDonald?s in foodservice research projects as part of its new initiative.
The fast-food firm said that it planned to roll out new packaging that includes tips for healthier living in major markets throughout the world. In March, the company?s educational tips will be communicated on Happy Meals, with all other standard packaging in its U.S. restaurants to follow in May. McDonald?s plans to continue with the standard packaging rollouts in Canada and Latin America.
?We look forward to working with them as part of their newly announced "Balanced, Active Lifestyles Platform? to educate consumers about the benefits of a healthy lifestyle and bring them more fruit and vegetable options at McDonald?s," said Ms. Pivonka.
?PBH is delighted to have McDonald?s put its resources into spreading the 5 A Day The Color Way message to encourage consumers to eat a variety of colorful fruits and vegetables as part of a healthy diet and lifestyle," said Brenda Fried Humphreys of PBH. "Programs like this can move the fruit and vegetable consumption needle " and everyone wins when this happens."
?We are very pleased to have McDonald?s join the foundation?s board of trustees," said Elizabeth Pivonka, president of PBH. As a member of the board of trustees, it means that the restaurant chain is supportive of the goals of the foundation and will provide guidance on policies.
A spokesman for McDonald?s said that the company would not comment any further on a new product launch involving a produce item, but that the announcement may come as early as next month. McDonald?s already has entered into a partnership with PBH and that working arrangement "will become more substantial? once the new menu offering is announced, she said.
McDonald?s has recently introduced several new menu items, such as Apple Dippers, Fruit "n Yogurt Parfait and Premium Salads.
A PBH spokesman would not comment on the new menu item, but said that the group was working closely with McDonald?s to expand fruit and vegetable offerings on the menu.
?McDonald?s is excited to partner with PBH and their leading role in fruit and vegetable nutrition marketing," said Mike Donahue, vice president of U.S. communications for McDonald?s. "Together, we can educate consumers about McDonald?s food choices that help them eat a colorful variety of fruits and vegetables."
Earlier this month, McDonald?s launched a new company initiative " Balanced, Active Lifestyles Platform " that includes healthier menu options, education and advertising as a means of encouraging restaurant patrons to eat right and stay healthy. PBH is set to help McDonald?s with educational materials such as table tents, tray liners, brochures and packaging, as well as to include McDonald?s in foodservice research projects as part of its new initiative.
The fast-food firm said that it planned to roll out new packaging that includes tips for healthier living in major markets throughout the world. In March, the company?s educational tips will be communicated on Happy Meals, with all other standard packaging in its U.S. restaurants to follow in May. McDonald?s plans to continue with the standard packaging rollouts in Canada and Latin America.
?We look forward to working with them as part of their newly announced "Balanced, Active Lifestyles Platform? to educate consumers about the benefits of a healthy lifestyle and bring them more fruit and vegetable options at McDonald?s," said Ms. Pivonka.
?PBH is delighted to have McDonald?s put its resources into spreading the 5 A Day The Color Way message to encourage consumers to eat a variety of colorful fruits and vegetables as part of a healthy diet and lifestyle," said Brenda Fried Humphreys of PBH. "Programs like this can move the fruit and vegetable consumption needle " and everyone wins when this happens."
