Lindsay Martinez joins Houweling’s marketing department
Lindsay Martinez joins Houweling’s marketing department
Houweling’s Tomatoes has added Lindsay Martinez to its marketing department in the newly created position of brand manager. Martinez brings 20 years of experience in the produce industry to the job. She was previously the director of marketing for Boskovich Farms in Oxnard, CA.
“Lindsay is a produce marketing veteran, having spent the last 20 years at Boskovich Farms in Ventura County," David Bell, chief marketing officer for Houweling’s Tomatoes, said in a press release.
Lindsay Martinez "This experience, along with an incredible work ethic, will provide tremendous support to our customers.”
As brand manager, Martinez will serve as the resident expert on all brand-related matters for Houwelings. She will take on a leadership role within the marketing department, championing Houweling’s year-round locally and domestically grown advantage through digital, in-store and experiential marketing campaigns. Additionally, Martinez will execute Houweling’s trade marketing programming, including implementing strategic promotions, packaging design and trade shows.
Houweling’s Tomatoes grows sustainable, certified greenhouse tomatoes on 175 acres in Camarillo, CA, and Delta, BC. In fall of 2014, Houweling’s will plant its new 28-acre farm in Mona, UT. Led by Casey Houweling and his team, the company is committed to growing a full array of great-tasting, sustainably grown year-round tomatoes.