John Chamberlain, director of marketing for Limoneira Co., headquartered in Santa Paula, CA, said the company’s “Unleash the Natural Power of Lemons with Limoneira” campaign continues to evolve with the collaboration of global opinion leaders in each of the campaign’s five categories.

“They include recipes, health, green cleaning, lifestyle and beauty,” said Chamberlain. “We sell lemons for domestic and export markets, and our lemons are shipped to both retail and foodservice operators. With the continued growth of the Internet and tools such as Skype and Instagram, the world is becoming increasingly smaller and implementation of programs is speeding up.”

Chamberlain added that Limoneira has found that consumers are interested in the simple tips that both the company and its opinion leaders offer to make lives easier.

Limoneira’s ‘Unleash the Power of Lemons with Limoneira’ campaign stresses that lemons offer something unique for each seasonal holiday, festivity or calendar period.“And something as simple as lemons provides a variety of uses,” he noted. “In-store, print and online communications share these tips with consumers to provide value-added for our retail and foodservice partners. Our spring, summer, fall and winter — every season — provides perfect opportunities to ‘Unleash the Power of Lemons with Limoneira.’ That communicates that lemons offer something unique for each seasonal holiday, festivity or calendar period.”

Consumers, Chamberlain added, are trending to the use of more natural solutions at home, and lemons are a great item to incorporate into spring-cleaning regimens.

“Our green cleaning opinion leaders reinforce these messages,” he said. “A number of our grocery partners have added dieticians in their stores to help consumers make healthy choices when shopping and to answer questions. When fall and winter holidays roll around, we help by demonstrating how lemons can provide healthy, nutritious deliciousness into menus.”

Alternatively, he noted, in the summer people want to grill, have picnics and relax around the pool.

“Limoneira offers a number of great summer recipes and grilling tips,” he added. “We also have some great decorating tips with lemons, such as candle holders, seating cards and even wreaths. In addition, we try to provide content in whatever way is best for the consumer. Everyone is different, and some folks like videos while others use Facebook, Pinterest, Twitter or advertising and promotion.”

Limoneira, a 120-year-old international agribusiness, has evolved to become one of the premier integrated agribusinesses in the world. The company is dedicated to sustainability with approximately 8,000 acres of rich agricultural lands, real estate properties and water rights in California. It is a leading producer of lemons, avocados, oranges, specialty citrus and other crops.