Limoneira introduces Lemon Misfits
Limoneira introduces Lemon Misfits
Limoneira Co., a 122-year-old company based in Santa Paula, CA, announced the introduction of its Lemon Misfits, which "are packed with juice and perfect to increase our grocery retail partner’s sales with a customer friendly price point” John Carter, director of global sales, said in a press release.
“They also have a lot of great health benefits as noted in a recent MSN Health article.
“The misfit label is a tongue in cheek reference to their having a little scaring from wind in the orchards,” Carter said in the release. “We’re playing on this fact by identifying them as orchard outcasts with great personalities. After all, we all know that beauty is only skin deep”.
Lemon Misfits come in a variety of sizes as well as packaging and pallet configurations.
“As the largest vertically integrated lemon provider in the U.S, we have the ability to create programs for our customers more easily than others," Alex Teague, Limoneira senior vice president, said in the press release. “Having our own orchards and packing facilities is a huge plus."
Consumers can juice up Lemon Misfits for a variety of family occasions and Misfit Madness recipes will be featured on Limoneira’s website and through Limoneira’s global opinion leader network and social media bloggers. Retailers can receive Lemon Misfit point-of-sale material for their stores.