Lil Snappers kid-sized fruits go pink in combo bag
Lil Snappers kid-sized fruits go pink in combo bag
Stemilt and Sunkist have brought two kid-favorite fruit varieties together in the newest offering from the Lil Snappers line. Inspired by the color pink, the new three-pound combo pack features Stemilt "Pink Lady" brand apples and Sunkist Cara Cara Navel oranges in a convenient and resealable grab-and-go pouch bag.
Introduced in October 2014 at PMA Fresh Summit, the pink apple and orange bag is the second combo item in the Lil Snappers line, which the two brands jointly market and pack under. It joins the Stemilt Gala apple and Sunkist Navel orange pack to create a new combo item that’s ideal for cross-category promotions in the late winter months, and especially in February alongside all of the Valentine’s Day merchandising décor. The Lil Snappers product line also includes packs for individual Stemilt apple varieties and Sunkist citrus varieties.
Known for their pink skin and sweet-tart flavor, Pink Lady apples are among the top apple varieties enjoyed most by kids. Pink Lady apples thrive in Stemilt’s hottest Washington state growing locales, like Mattawa and Tri Cities. The trees that produce Pink Lady apples are the first to bloom, but last to harvest, making the late winter and spring-summer timeframe the ideal time to enjoy this apple variety at its peak.
Pink on the inside Cara Cara Navel oranges are known for their sweet and cranberry-like flavor. This seedless orange has low acid levels and lots of juice which makes it a kid favorite. Cara Cara is known as "The Power Orange" because it has more Vitamin A and C than other orange varieties. They come straight from Sunkist’s family of growers in California’s San Joaquin Valley, and are available from December through April each year.
The three-pound high-graphic pouch bag features a bright pink stripe on the top to make it stand out at retail. The bag has a press-to-close resealable zipper, sturdy handle and is designed to stand up easily whenever it is on display — whether at retail stores or in the refrigerator at home.
“Our pink combo bag brings exciting flavors and high-quality fruit from Stemilt and Sunkist in a smaller size profile that’s perfect for kids,” Brianna Shales, Stemilt communications manager, said in a press release. “It’s a great grab-and-go item that today’s busy parents want to find in their journey to feeding their kids healthy and tasty snacks.”
“It’s peak season for both Pink Lady apples and Cara Cara Navel oranges,” Joan Wickham, Sunkist’s advertising and public relations manager, said in the release. “Parents rave about Lil Snappers and how convenient they make it to get their kids to eat more servings of fruit. This vibrant and fun combo pack is a great new item to introduce in stores in the final months of winter and first months of spring in order to boost sales in two of the produce department’s most important categories.”
The Pink Lady apple and Cara Cara Navel orange combo bag is available now. Nine three-pound bags are packed and shipped in a display-ready carton, which makes for easy merchandising at retail.