Josie's Organics makes freshness easy, wins design award
Josie's Organics makes freshness easy, wins design award
Packaging that spotlights "Josie's Organics" Romaine hearts took home an award in the 2014 Graphic Design USA American Package Design Competition. The eye-catching design by Moxxy Marketing of Salinas, CA, was chosen for recognition out of 1,800 entries and is the ninth GDUSA award Moxxy has won.
"Moxxy's design helps Josie's Romaine hearts stand out on crowded supermarket shelves by appealing to our target audience and highlighting our quality produce," Rod Braga, chief executive officer and president of Braga Fresh Family Farms, Josie's Organics' parent company, said in a press release. "This design makes it easy for busy women to do just what my Nonnie Josie did every night -- find the freshest produce available to put a healthy, great-tasting meal on the table."
Braga wanted to embody the memory of his visionary grandmother, Josie Braga, as he worked with Moxxy to launch the new brand and its package design just four months ago.
Moxxy delivered with Romaine hearts packaging that prominently features the custom-illustrated Josie's Organics logo, designed to represent today's busy, health-focused women, and tagline, "Deliciously Organic Produce."
The package also showcases Josie's playful side with bold blue polka dots and a font reminiscent of a woman's handwriting.
The GDUSA award recognizes that great, brand-building design can influence final buying decisions, just what a new product line needs.
Braga said he has fielded strong interest in Josie's Organics from buyers and distributors throughout North America. Josie's Organics products already are carried by Whole Foods and Kroger.
The quality of the produce, Braga's reputation for food safety and excellent customer service, and the Moxxy-designed award-winning package are driving the success of the line so far, according to the press release.
To build on that strength, Moxxy and Braga will launch Web, social media and other consumer marketing campaigns this summer.
Braga Fresh is a third-generation family farm making fresh, organic vegetables easy to find and fun to share at the family table in a busy world.