IPC earns top honors at 2026 Best of NAMA Awards
IPC earns top honors at 2026 Best of NAMA Awards
The Idaho Potato Commission earned top recognition at the 2026 Best of NAMA Awards, taking home First Place, Best of Show, and Grand Champion for its campaign, Hidden In The Data.
Presented annually by the National Agri-Marketing Association, the Best of NAMA Awards recognize the best marketing and communications work across the agricultural industry. Grand Champion is the competition’s highest honor, selected from the year’s top Best of Show winners.
This year’s competition included leading organizations and brands such as John Deere, California Milk Advisory Board and Hass Avocado Board, underscoring the significance of IPC’s achievement on a national stage.
Created to support conversations with retailers, produce buyers and category managers, Hidden In The Data transformed IPC’s proprietary retail insights into a compelling visual campaign that demonstrated how Idaho potatoes can help drive performance in the produce aisle.
This recognition reflects IPC’s continued commitment to championing the Idaho potato industry while evolving how the brand shows up in today’s marketplace.
“We don’t create campaigns with awards in mind, so recognition like this is especially meaningful. Our focus is always on doing strong work that supports our industry and the people behind it. It’s rewarding to know that effort was recognized among the best in the business,” said IPC President and CEO Jamey Higham.