IGA program encouraging Quebecers to eat better
IGA program encouraging Quebecers to eat better
IGA, one of the larger groups of independent grocers in Canada with close to 300 stores, has launched a program to encourage consumers to cook more meals at home, leading to a great opportunity for fresh produce sales.
In conjunction with the + 1 Challenge, IGA is challenging Quebecers to cook one more meal each week. IGA ambassadors Josée di Stasio, Christian Bégin and Stefano Faita, along with the #IGASquad are providing Quebecers with easy tips and recipes for making savory, economical quick meals. Since the Joy of Eating Better includes cooking, IGA is making tools available in store, in the flyer and online to help consumers who are stepping up to take the challenge.
While preparing one more meal per week should be easy, the results from a 2014 CROP survey for the Melior program say the opposite is true. In fact, 46 percent of Quebecers want tips or recipes that inspire them to eat better.
IGA and its merchants hope that by motivating Quebecers with achievable goals and equipping them for success, this initiative will create lasting change.
The benefits are substantial. By preparing just one more meal per week, Quebecers will improve their eating habits, spend more time with the family, discover new recipes, and finally, make a healthy habit part of their routine.
The + 1 Challenge is a perfect fit for Sobeys' Joy of Eating Better movement. The objective is to help Quebecers eat healthier, cook together, discover new local and international flavors, and make responsible choices. By launching this new initiative, the company, its ambassadors and the #IGASquad are inspiring and equipping Quebecers to eat better, one meal at a time.