IFTEX Kenya exhibit space sells out before event opens
IFTEX Kenya exhibit space sells out before event opens
The 2014 International Flower Trade Exhibition is set for June 4-6 at the Oshwal Centre in Nairobi, Kenya, and its exhibit space sold out in March with over 165 exhibitors, a 25 percent increase over last year, making it the fastest growing floriculture trade fair in HPP Exhibition’s 30-year history.
The show brings together flower buyers, growers, breeders and suppliers from around the world. The total exhibition area is over 107,000 square feet and organizers are considering expanding the space to accommodate more companies.
The show floor at the 2013 IFTEX show in Kenya.“The growers were skeptical three years ago when we introduced the show because they are used to taking flowers to buyers, not the other way round, but they have gradually warmed up after seeing the buyers come to Nairobi,” Dick van Raamsdonk, president of HPP International Group in Holland, said in a news release. Flower growers from Kenya, Ethiopia, Uganda, South Africa, Tanzania, Ecuador and Colombia will exhibit this year. Growers are getting the space to showcase their products free of charge.
Van Raamsdonk said he is anticipating 1,000-1,500 international buyers and there is a considerable increase in attending buyers from the United States. Paul Harris, sales and farm liaison for Tradewinds International in Boulder, CO, plans to check it out. “I want to meet some of the flower growers in Kenya and investigate the market conditions,” Harris said. “I’m interested in looking at possible opportunities for our company.” Frank Biddle, managing partner at Tradewinds is also planning to attend the event.
There will be design sessions but no keynote speaker at the show, van Raamsdonk said. The event is mainly focusing on trade and information exchange, he added.
Van Raamsdonk emphasized that the show “is not only attracting exhibiting growers from other countries of the same continent, but also exhibiting growers from another continent.”
“Ecuadorian and Colombian growers are exhibiting in Kenya,” he said.