Honeybear Brands bringing Pazazz, TruEarth to PMA Fresh Summit
Honeybear Brands bringing Pazazz, TruEarth to PMA Fresh Summit
Honeybear Brands will introduce Pazazz, its latest apple creation that was seven years in the making, and will unveil TruEarth, a grower-wide commitment to sustainable farming, the highest standards and earth friendly practices, at this year's PMA Fresh Summit, Oct. 17-19 in Anaheim, CA.
"This is a really big year for us," Don Roper, vice president of marketing at Honeybear Brands, based in Minneapolis, said in a press release.
A two-pound Honey Cubbies Honeycrisp bag. "We're bringing our largest-ever sampling of Pazazz, our incredible new variety, and we're talking a lot about TruEarth, our program to look after the land, our growers and our consumers, plus we've got some amazing new packaging to give retailers a timely boost with their apple sales."
Attendees of the show will get a sneak peek at Pazazz, not available until Jan. 1 in select markets through Honeybear partner retailers.
Painstakingly created from an open-pollinated Honeycrisp seedling, Pazazz generated rave consumer reviews at retailer taste testing thanks to its Honeycrisp-like crunch and unique sweet/tart flavor profile. Taste-tested at select retail in limited quantities over the past two winter seasons, Pazazz is also expected to generate late-harvest revenue for retailers, extending sales of quality apples into the winter months.
New packaging for retailers includes the all-new two-pound Honey Cubbies Honeycrisp bag, featuring the smiling and kid-friendly Honeybear.
Bright, colorful and appealing, the bag is designed for maximum point of purchase impact and as an easy buy for moms seeking a delicious, healthy snack purchase for their kids.
The introduction of TruEarth, Honeybear's grower-certification program developed in close partnership with the Institute of Pest Management North America, will also take place at PMA Fresh Summit.
TruEarth protocols guarantee retailers and customers the highest possible commercial growing standards, earth-friendly practices and a commitment to growing responsibly. Honeybear said the "TruEarth" label is a symbol for retailers seeking sustainably and responsibly grown premium fruit.
"We're a close collective of local family farms and growers across the country," Roper added in the press release. "Everything we do is about being a good steward of the land and helping our growers offer the best, responsibly grown fruit for their customers everywhere. TruEarth is really a program dedicated to protecting the quality and natural healthy qualities of apples for our kids and future generations to come."