Wakefern expands online grocery payment options
Wakefern expands online grocery payment options
Wakefern Food Corp. is now accepting the Electronic Benefits Transfer Supplemental Nutrition Assistance Program payment method for orders placed via Instacart from its ShopRite, Fairway Market, Gourmet Garage and The Fresh Grocer locations in New York, New Jersey, Pennsylvania, Connecticut, Delaware and Maryland. The cooperative’s online shopping service, available directly on the banner brands’ websites, also accepts EBT SNAP payments.
Shoppers must enter their EBT card as the form of payment on their Instacart account and select items from the list of EBT SNAP-eligible products as part of their order. Another form of payment is required for delivery fees, tips and taxes.
“Expanding online shopping EBT SNAP payment options beyond our retail digital channels will make fresh foods and essentials even more accessible for families in need,” said Elizabeth Goodbread, director of digital commerce at Wakefern Food Corp. “This is an important additional step in advancing the fight against food insecurity in the communities our stores serve,” adds Goodbread.
To subsidize costs for EBT SNAP participants, Instacart will waive delivery and pickup fees on the first three EBT SNAP orders through Dec. 31 for customers using a valid EBT card associated with their Instacart account.
“We share Wakefern’s mission to provide more people across the Northeast with greater access to nutritious food,” said Sarah Mastrorocco, vice president and general manager of Instacart Health. “At Instacart, we believe online grocery can be a major tool to address nutrition security. We look forward to increasing affordability and accessibility through our expanded partnership with Wakefern.”
