Market Minute: Mini snacking peppers a massive sales opportunity
Market Minute: Mini snacking peppers a massive sales opportunity
Have you ever heard of lunchbox peppers? Well, mini sweet peppers are the newest fast-growing vegetable snack. They are starting to upsurge in the produce departments as a popular customer choice. Their bright red, yellow and orange colors are great nutritious nibblers for families, especially children.
Modern techniques in breeding and cultivation were able to develop the sweet mini peppers. They are perfect for snacking — just like grape tomatoes. These mini sweet peppers became very popular and are one consumers’ favorite snacks. The new seedless variety even made it more demanding. The bright colorful packaging makes them very attractive on display. Greenhouse growing of the mini sweet peppers allows them to be available to retailers and their customers year-round.
The mini sweet pepper supply is steadily available out of Florida and Mexico. Quality is outstanding.
Stores that only display a few packages in the produce case are missing much in sales. The best way to capture some serious high-volume sales from these mini peppers is to display 15 to 20 cases on an off-shelf fixture. Advertise and display them on an end cap along with grape tomatoes to drive incremental snack sales. The pair merchandised together can excite shoppers into purchasing both. It will also build confidence in customers that you will have sufficient quantities available on a regular basis.
Plan a promotion with your mini sweet pepper supplier and have some fun selling massive amounts from the display.
Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].
