Giant Eagle investing $100M in growth
Giant Eagle investing $100M in growth
Giant Eagle Inc. launched its Because It Matters business strategy, which will guide the company's plan for growth in the coming years. The new strategy marks the latest in a series of historic organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle's GetGo business and the rapid growth of the retailer's pharmacy services.
The new strategy reaffirms Giant Eagle's commitment to better everyday value, better quality and service, and a better overall shopping experience, all with a focus on prioritizing what truly matters to customers. It is bolstered by an investment of more than $100 million the company is dedicating toward new and brighter stores and more everyday value and quality.
"2025 has been an incredibly important year in Giant Eagle's history and the milestones we have achieved have presented us with an opportunity to reinvigorate how we show up for our guests," said Bill Artman, president and CEO at Giant Eagle. "We are committed to being the hometown grocer across every community we serve, and we believe our Because It Matters strategy and the associated investments we are making will be a catalyst to achieving that goal."
The Because It Matters multi-year strategic plan is focused in three distinct areas: better everyday value, better quality and service, and a better shopping experience.
"Our commitments to quality, service and being a leading employer across the communities we serve cannot come at the expense of prices that make choosing to shop with us a challenge," said Justin Weinstein, executive vice president and chief merchandising and marketing officer at Giant Eagle. "We plan to introduce several savings-focused initiatives throughout the remainder of 2025 to keep costs low for customers by offering additional ways to save. This comes alongside us working closely with our suppliers every day to explore all opportunities to maintain and reduce costs during this important time for families' grocery budgets."
A cornerstone of Giant Eagle's upcoming investments is the launch of a seasonal pricing initiative aimed at providing customers with immediate relief from inflation. The company will invest millions of dollars to reduce prices on dozens of the most frequently purchased items across its supermarkets, including family meal essentials like proteins, produce, and pantry staples.
As the company moves forward with its new strategy, Giant Eagle is investing in programming to continue to provide differentiated quality and service offerings. A notable example of this program include a heightened approach to ensure ripe, great-tasting produce is offered to customers.
To elevate this focus area, the company is reviewing all processes to ensure its produce meets and exceeds customer expectations. The retailer's immediate focus is on four important produce categories: berries, grapes, tomatoes and salads.
