Fresh Del Monte becomes official gold sponsor of the Miami Open Tennis Tournament
Fresh Del Monte becomes official gold sponsor of the Miami Open Tennis Tournament
Fans, volunteers, staff and players at one of the most prestigious tennis tournaments in North America will soon be able to enjoy the iconic event in a refreshingly new and healthy way. Fresh Del Monte, the world’s leading vertically integrated producer of high-quality fresh and fresh-cut fruits and vegetables, becomes an official gold-level sponsor of the Miami Open Tennis Tournament, which takes place March 17 - March 31.
As one of 30 official sponsors of the 2024 Miami Open and only produce brand, Fresh Del Monte aims to broaden and enrich the fan experience at the Miami Open by making its fresh-cut and whole fruit and vegetable products available for purchase and including interactive ways to engage with the brand during matches.
“The Miami Open is a perfect opportunity for Fresh Del Monte to connect with healthy eating fans right here in south Florida and provide fun brand touchpoints that encourage people to eat more fresh fruits and vegetables,” said Melissa Mackay, vice president of marketing, North America “Attendees at each match will be able to enjoy our innovative lineup of sweet, delicious pineapples, along with fresh-cut fruit products that offer a convenient, refreshing snack. We are proud to be an official sponsor of the Miami Open and look forward to supporting this event.”
In addition to providing fresh-cut and whole fruits and vegetables for purchase at the event, Fresh Del Monte will offer a host of ways for spectators to engage with the brand during the two-week tournament. Between matches, Fresh Del Monte will take over the stadium’s video boards, spotlighting select fans who will have the opportunity to scan an on-screen QR code for a chance to win seat upgrades. Fans will also be able to engage with Fresh Del Monte on the brand’s social media pages for additional entry opportunities.
The 2024 Miami Open Tennis Tournament will be held at Hard Rock Stadium in Miami Gardens, FL. and feature nearly 200 of the sport’s top tennis players competing as part of the ATP Masters events. The Miami Open has been held annually since 1985 and draws attendance of nearly 390,000 people over the course of 10 days.