Fresh Avenue has a comprehensive approach to produce
Fresh Avenue has a comprehensive approach to produce
The supply chain is a crucial part of the produce industry. After all, if it wasn’t for connecting with the right growers and streamlined transportation of products, many retailers and restaurants would not have fresh produce to service their customers. Fresh Avenue is a produce and fresh food solutions company that provides sourcing and distribution services to retailers and foodservice operators nationwide. The company focuses on high-quality fresh produce with reliable supply chain solutions.
“If there is anything that may improve your business, talk to us and let us show you what makes our approach different and effective,” said Amber Parrow, marketing director of Fresh Avenue.
To streamline the inbound supply chain, the company operates multiple consolidation facilities with all types of commodities from 60-70 reliable grower-shippers. In addition, Fresh Avenue allows customers to purchase SKUs in smaller quantities more frequently, which can free up storage space in the customer’s warehouse. In turn, this supports product freshness and high inventory turnover, which helps to increase profitability relative to fixed costs. Utilizing Fresh Avenue’s full range of services, the company will take care of all logistical aspects related to the initial pickup of product going to FOB sales, all the way through the final delivery.
Furthermore, Fresh Avenue prides itself on its transportation, third-party logistics and cold chain monitoring services. The company manages its transportation services in its consolidation facilities, but it also offers outside transportation services for customers and grower-shipper partners. Because it’s an embedded logistics company within a product company, it understands the importance and complexities of moving and ensuring fresh products through the cold chain.
Fresh Avenue is a grower, shipper, importer and sources its products directly from a network of trusted growers, including farms and suppliers. The company works closely with these partners to ensure the highest quality standards are met at every stage of production. This allows Fresh Avenue to offer a wide variety of fresh produce options year-round.
“Our framework has proven effective in both foodservice and retail channels. The flexibility, high level of service, ability to bring together sourcing, warehousing and logistics with efficiency, and single point of contact means we are on trend, and of value to operators large and small throughout the produce industry,” said Brian Rooney, director of operations supply chain at Fresh Avenue. “Our executive team has years of experience, coupled with a dynamic operation that means we are blending traditional approaches to supply chain management with new operating techniques, trends and technological advancements so there’s not really a market we can’t serve or a supply chain we couldn’t add value to.”
Fresh Avenue takes special interest in its logistics-centered supply chain to ensure optimal efficiency for its customers. The company customizes programs to each of its customers’ specific needs. The company becomes an extension of its customers’ supply chain team, which mitigates risk and takes some unpredictability out of the customers’ product launch process.
There are always new and upcoming services and accommodations coming out of Fresh Avenue. One of the things to look out for is the new lanes starting weekly to enter new areas with delivery programs. The company is also looking to add new produce partners to increase supply options for customers as well as expand new services. Fresh Avenue’s operations are made to expand and grow to fulfill customers’ needs so that there is very little the company cannot do for them.
