BelleHarvest expands its reach with acquisition of Valley View
BelleHarvest expands its reach with acquisition of Valley View
Michigan-based BelleHarvest acquired Valley View Co. LLC, which represents a significant milestone for the company. The acquisition significantly increases its overall growing and storage capacity by 20 percent, providing it with a greater ability to expand its varietal mix and enhance overall quality for the end consumer. This strategic move reinforces BelleHarvest’s position as one of the top apple grower-shippers of premium quality in Michigan.
The recent acquisition brings increased acreage, packinghouse operations and storage capacity to the BelleHarvest organization. As a result, the company now has unparalleled access to popular high-flavor varieties such as Honeycrisp, Gala, EverCrisp and SweeTango, alongside traditional varieties consumers love.
“BelleHarvest is a leader in the Michigan Apple industry,” said Casey Jarrard, vice president of sales and marketing at BelleHarvest. “With the increased volume and quality, we can better serve our existing and potential customer base to showcase the powerhouse Michigan Apples has to offer. A customer-centric model is at the core of BelleHarvest’s business strategy, aligning our goals and objectives with those of our customers. We aim to conduct business with integrity, open communication, and a commitment to providing superior service and quality products that exceed customer expectations.”
“At BelleHarvest, we have a strong leadership team that is continuously innovating and working diligently toward the future of our company," said Milt Fuehrer, CEO of BelleHarvest. “We are excited about the future growth potential this acquisition brings and look forward to expanding our operations in the years to come.