Amazon to shutter Amazon Fresh, Amazon Go stores
Amazon to shutter Amazon Fresh, Amazon Go stores
Amazon will be closing its Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores and planning to invest in opening more than 100 new Whole Foods Market stores. The company said it failed to create a distinctive customer experience with the right economic model needed for large-scale expansion.
"We're grateful to our team members for their many contributions over the years and are working whenever possible to help them find roles elsewhere in Amazon, including across our vast operations network, as we make this transition," the company said.
Over two decades ago, Amazon started adding groceries and everyday household essentials to Amazon.com. Today, it is one of the top three grocers in the U.S., with over $150 billion in gross sales and more than 150 million customers shopping groceries each year.
Increasingly, U.S. shoppers are turning to online delivery for everyday essentials and fresh food to fit their busy lifestyles. Today, millions of customers in over 5,000 cities and towns across the U.S. can shop online with Amazon for affordable household essentials and groceries, including selection from Whole Foods Market, Amazon Fresh online, and the company's local retail partnerships like Weis Markets, Winn-Dixie and Metropolitan Market.
"Our online grocery delivery service has experienced remarkable growth, and in 2025, we delivered more groceries at faster speeds than ever before, helping get affordable, high-quality groceries into the hands of more customers," said the company.
Amazon said perishable grocery sales through its Same-Day service have grown 40 times since January 2025, and fresh groceries now make up nine of the top 10 most-ordered items in areas where perishable groceries are available for Same-Day Delivery.
The company said it is increasing its investment in physical stores that are resonating with customers. Whole Foods Market, a pioneer and leader in natural and organic foods, has seen strong success since the company's 2017 acquisition, with over 40 percent sales growth and expansion to more than 550 locations. The company is now planning to invest in opening more than 100 new Whole Foods Market stores over the next few years.