Amazon launches private label produce
Amazon launches private label produce
Amazon has launched Amazon Grocery, a new private label brand featuring more than 1,000 food items. The extensive selection includes everything from fresh produce, meat and seafood to milk and olive oil. The new private label brand unites the Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.
"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve," said Jason Buechel, vice president of Amazon Worldwide Grocery Stores and CEO at Whole Foods Market. "During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste — from fresh food items to crave-worthy snacks and pantry essentials — all at low, competitive prices that help customers stretch their grocery budgets further."
Amazon's private-label brands continue to gain momentum, with customers purchasing 15 percent more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market and Amazon Fresh. Amazon said its approach to grocery is simply to deliver consistent quality, value, selection and convenience — available whenever and however they need them.
Building on this success, the Amazon Grocery assortment spans fresh produce, dairy, meat, seafood, versatile pantry staples and baking essentials, crave-worthy snacks and refreshing beverages with most items rated four stars or higher from thousands of customers.
The new Amazon Grocery packaging features a modern, clean and distinctive design with bold, easy-to-read typography to enhance shopping ease and quickly identify high-quality, budget-friendly options when shopping Amazon.com and Amazon Fresh. With sustainability in mind, the new packaging reduces plastic usage, as seen in the packaging for Amazon Grocery apples which now use 50 percent less plastic than previous product packaging. The new packaging also emphasizes transparency with clear nutrition information and simple ingredient callouts, ensuring customers can make health-informed decisions.